When we decided a year ago to end our relationship with Montreal-based Mega Brands, it was not an easy decision. The relationship ended amicably and we consider the team at Mega Brands good friends. We created their brand strategy. We came up with their naming strategy. We developed a brand overhaul which many people continue to feel is extraordinary. (View the Mega brand Film)
But we had come to believe in different solutions. At this point, it is most healthy to end a relationship.
We believed in establishing and building an original brand voice that stood against the modern world's push to make children become adults too quickly.
We had enjoyed a two year relationship with the top management of the company who shared a common vision with us to create the first truly great brand dedicated to free play among children and said it with the words: "Creativity to the rescue".
Ironically, the day we decided to end the relationship was the same day that the head of the company was selected as one of the best marketers in the home market Canada and placed on the cover of the national marketing magazine (read the article here).
We remain entirely committed to the idea of breaking out of the product churning marketing whirlpool that many manufacturers find themselves in. It is not easy. But we believe that in today's marketplace, with all the issues facing manufacturing companies, what is paramount is an authentic brand experience steeped in brand values that are relevant to an increasing number of consumers. There are simply too few truly revolutionary products out there. What differentiates is a truly original and inspiring and creative brand experience.
Mega Brands will continune to do well and we wish them a lot of good luck in the future.