« Is your creativity worth millions? | Main | And... Bing! When the best intentions leave you scratching your head »

March 11, 2011


Feed You can follow this conversation by subscribing to the comment feed for this post.

Charlie Quirk

Timely post Scott,

With a grand buffet of media channels from which to feast, brands can get a little overwhelmed by determining which one they should use to optimize their marketing solution. I think that brands that run different campaigns simultaneously run that risk of jeopardizing what the brand stands for in the customer's mind, whoever that may be. Do they expect the brand to only notice the ads targeted at them?

The challenge then is determining how each (or any) of these channels is best suited to to tell the brand's story in a unique and compelling way. How does each channel serve to enrich the overarching brand story? Codify that model and that's brand alchemy right there.


The comments to this entry are closed.

My Photo
AddThis Social Bookmark Button

Uprising Movements

Twitter Updates

    follow me on Twitter

    Strawberry Frog News