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March 04, 2011


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Dominique Touchaud

we are in a people's business. Don't look at corporate information - any consultant can provide that - but who are the people....I encourage my fellow marketers to spend time with their potential agency partners. Because Leo Burnett has been gone for a long time now but his sayings are still distributed in pitches ( when to take my name off the door is a gem by the way). Which means,in the case of a big agency ( did I hear the dinosaur word?), the lower ranked exec and creative who will actually touch the brand. Not the flamboyant Draper who will disappear after the agency won the pitch. And I always advise not to picth by the way. Relationships develop better during after work hours. Which you never get during a pitch...

Discount Acomplia

Hello. Good article )

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