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November 30, 2010

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eaon

I think your stretching this cultural movement thing a bit here trying to crowbar the theory into McRib.
Movements have purpose, code, fashion, extensions, politics and factions.
McRib has none of the above.
It's gimmicky promotion that's briefly caught on.

Matt

Cadbury's Creme Egg have been using this ploy for years to great effect

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