This article from the prestigious Hub marketing journal highlights how we at StrawberryFrog Amsterdam stewarded and built the Onitsuka Tiger brand towards global domination
http://www.hubmagazine.com/archives/the_hub/2007/sep_oct/the_hub20_strawberryfrog.pdf
I really love the idea of keeping the underground, genuine look of OT by not including them in mainstream media; brilliant creative minds and excellent executions! cheers!
Posted by: Cindy | July 08, 2010 at 01:52 AM