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December 02, 2009


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Anthony Perez

Hey Scott,

I'm actually the newest intern at SF. I just came to check out what you writing about, and that idea was very much the basis for many of the proposals I helped put together at the last agency I was with before coming to SF last week.

What we had to do was integrate brands with consumers on Facebook. Well, very simply, when you play in someone else's house, you play by their rules. And what rules the day in Facebook? An individual's culture. Hence, immerse the brand in that culture by seeding their media and interests.

The "playing by their rules" philosophy is also what Ms. Huffington references. You can cut yourself off from Google, but good luck being in web publishing for long without Google.

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