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December 10, 2009


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It is really great to see a book that brings up how many people want to have a more authentic food experience and also addresses the other side of the idealized life of farming- I wonder if Kurt Timmermeister is finding it a rewarding experience.logo design

Richard Watkinson project x brand planning

Scott I see it as a complete failure. Not only from a store design perspective but from a product offering too. A sort of opposite to the apple store! Seeing products which are much the same same all in rows is not very inspiring or engaging.

Then to have the vertu brand tucked away in the corner seems a complete misthought adventure on the part of Nokia. It was meant to display their hero N series models and be engaging for the consumer but never delivered. I was actually shocked at how bad the Stores were when I went into their flagship store in Helsinki.

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