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May 19, 2009


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Scott all this sounds familiar, innovation on the edges, but current dysfunctionality of advertising industry is temporal. At the end of the day for clients its about finding the comfort zone. As we have it right now there are no safe havens and the game is wide open but it won't be long until the safety net will be back again - along with its price tag. ¿Question for you is, why on earth to you want to keep working on the edges in the good name of advertising as an agency?

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