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April 29, 2009

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Craig Elimeliah

Scion Speak (http://www.scionspeak.com) is in my opinion one of the most innovative and breakthrough websites for the automobile industry to date. How many times do you want to go to some boring car site spinning a 360 degree PNG sequence of the car? Cars have been modded since day one and Toyota has taken a step in the right direction in letting buyers customize their cars in a creative way. In this world of mini-celebrity and hyper-individuality we need to feed the public's veracious appetite to customize everything they buy. Excellent campaign and awesome website!

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