In 2008, we began work with Sabra Dipping company and in the spring of 2009 the first campaign, "Experience the Sabra Mediterranean at home" was rolled out.
Sabra is the top-selling hummus in America, ranking #1 among hummus in the refrigerated dips and spreads category at a time when Americans are looking for new tastes and foods. Modern food culture in America is all about discovering and sharing new tastes.
We decided to focus on the authentic Sabra Mediterranean taste experience you can find in your grocer's deli section. For the first time in many many years people, after all, won't be traveling as much as they used to. The campaign, which is timely as many consumers shift their eating habits back to the home, inspires food lovers everywhere to take a dip into the Mediterranean without leaving home.
In the blink of an eye, Sabra is an energetic and relevant challenger with huge market potential.
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