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February 16, 2009


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Welcome Scott.Nice to have you in India. I think you should not stop just at Mumbai but also make it to Chennai. It will be a real pleasure for us to have you here.Specially if you can address the Chennai Advertising Club.

But i am sure you are hardpressed for time. When is Frog making its leap in India?

Kruti Dalvi

Here's a related story I'd like to share about the current economic situation:

What is recession?

This story is about a man who once upon a time was selling Hotdogs by the road side. He was illiterate, so he never read newspapers. He was hard of
hearing, so he never listened to the radio. His eyes were weak, so he never watched television. But enthusiastically, he sold lots of hotdogs.

He was smart enough to offer some attractive schemes to increase his sales. His sales and profit went up. He ordered more a more raw material and buns and sold more. He recruited more supporting staff to serve more customers. He started offering home deliveries. Eventually he got himself a bigger and
better stove. As his business was growing, the son, who had recently graduated from college, joined his father.

Then something strange happened.

The son asked, "Dad, aren't you aware of the great recession that is coming our way?" The father replied, "No, but tell me about it." The son said,
"The international situation is terrible. The domestic situation is even worse. We should be prepared for the coming bad times."

The man thought that since his son had been to college, read the papers, listened to the radio and watched TV. He ought to know and his advice should not be taken lightly. So the next day onwards, the father cut down the his raw material order and buns, took down the colourful signboard, removed all the special schemes he was offering to the customers and was no longer as enthusiastic. He reduced his staff strength by giving layoffs.

Very soon, fewer and fewer people bothered to stop at his Hotdog stand. And his sales started coming down rapidly and so did the profit. The father
said to his son, "Son, you were right". "We are in the middle of a recession and crisis. I am glad you warned me ahead of time."

Moral of the Story: It's all in your MIND! And we actually FUEL this recession much more than we think.

Steve Poppe

Selling optimism is our job. Thanks for the reminder. And thank you Mumbai.

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