HOW IMPORTANT IS MOBILITY ADVERTISING - ASK 4 BILLION PEOPLE

Consumers will have bought four billion cell phones before the end of the year, says a statement released Friday from the United Nations. In the BRIC countries and in the developing world, the cell phone is already THE technology of choice, bypassing users of broadband computers and land lines. The handset will be the most important media device everywhere. It already is in some parts of the world. Now with 3G born in America and Google Android here, it's only a matter of time before the sell on the cell evolves to a whole new level.