August 27, 2008


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Eli Weikart

I would have to disagree with you in saying that advertisers do not set out to mislead the general public because they do mislead on purpose to a degree, but I think that they do it in such a sneaky way that no one really takes notice.

I am not saying that advertisement companies straight up lie to customers to get them to buy their goods and services, but in all reality, advertisements have to be somewhat misleading in order to get people to want to buy their products. For example, take a box of frozen dinner showing a smiling family sitting down enjoying the dinner that comes in the box. The advertisers cannot prove that this dinner is going to be enjoyed by everyone that eats it that it or puts smiles on their faces. If people expect to get a good family meal filled with happiness and laughs based on the picture on the packaging, but that does not happen, isn’t that somewhat misleading?

Advertisers need to use some degree of manipulation and word play to get a product to become appealing. When words are rearranged to state a claim, and those words are heard in a loose term, the general idea is close enough to fact that no one will know that that claim might be even slightly off. However, when a consumer wants to dissect the exact terms and description used in a products claim, that’s where problems arise. Like you said, claims are being scrutinized like never before and for some reason, our generation likes to sue as much as possible for the smallest problems.

Sometimes however, advertiser misleading will easily become evident. Look at the presidential election advertisement. One candidate makes a claim about another candidate and then that candidate says that that claim is false, but slings back more mud with another claim who the first candidate claims to be false and this continues throughout the whole campaign. I never know who to believe, and someone obviously has to be wrong, but isn’t hearing two different sides of a story and never knowing who to believe misleading on advertisers part? My point is, there is a lot of misleading information in ads, some are more obvious than others, but it is only evident if you look far beyond the intended meaning.


hi i live in lebanon and i want to get the iphone 3g but it doesn't have a license here so it will be on hold and i won't get it so what should i do? how can i have it?

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