The old days was all about launching a new culture defining magazine by making a full color magazine, think Wallpaper, Interview. These magazines showcased some of the most amazing words and images and then seeded it all with the right distribution to ensure the right readership.
But now with Gen Y living and breathing the digilove and consuming traditional media brands through new and web-based channels, the smart way to launch a new challenger magazine is on the web. But the web makes it more difficult to do something cutting edge, cool, and with the same impact of a glossy mag.
That was then, the Tastemakers Society is now. This is this age's version of Wallpaper. A glossy web-based magazine about those tastemakers leading the culture today.
It is an elegant site - one of the best ones I have seen lately. Easy navigation. Very cool content up front which is easy to navigate. The menu gives it up: Architecture Art Dangerous Minds Design desin drawing Entertainment Features Film/TV Flavors illustration Interviews jewelry Magazines Marketing mens style Mindless Thoughts Music painting Photography Publications Random sculptor shoes Style Tech tour Transportation video womens style
Check out the site here.
There are some profiles and interviews that are fun to read of the movers and shakers and those who are doing interesting things in this day and age. Read some here. Modesty aside, I had the fortune to be asked to be one of the dancing bears - here.
Check out stories about the world's taste makers: The Heavy, Rob Roy, The Factz of Life, Ivana Kalafatic, Chris Bevens.
Well done.
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