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April 28, 2008

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Dug Falby

Hey Scott :-) Yup, the scaling thing is an issue but what I take away from this slide is cultural movements as military strategy.

I think words like "infiltrate" do SF a disservice (perhaps Chip was being ironic).

If I could be so bold, I'd like to suggest a more froggy approaches:

* impact by creation of value
* creative = interesting
* collaborate and co-create instead of infiltrate
* the more a brand adds to internet culture the more we all get out of it

SF being a life-force for general global improvements that client brands can hitch a lift on :-)

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