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March 28, 2008

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Andre Galhardo

Jean Baudrillard wrote about Communications Products many years ago:
"There's no product communication. We should think of communication as a product itself - to be produced, distributed and consumed"
Couldn't find the exact quote, sorry ;)
Anyway, loved Analog Folk's concept - good luck for them.

Brian Morrissey

Great thoughts, Scott. It's an interesting idea, but I agree that pulling it off is super-difficult. After all, I always wonder why nearly two years later we haven't seen "the next Nike+."

Nishad

Agree fully Scott

I think there is an opportunity for a Creative Generalist kind of person, who could bring these four different kinds of people you talk about together to produce the next wave of interactions, entertainment, loyalty, whatever.

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