I enjoyed Adfreak's story today about Keith Richards. Seems those old fellows can't stop selling out to the man. Who would have thunk that one of the primary elite brands of the world, in this case Louis Vuitton would have selected Richards for their spring campaign. I guess the message is if he can wear our stuff, it must be so bleeding expensive that no one but the super elite can have it. Not sure whether that form of exclusivity is still as premium as it once was. Feels a little dated. Isn't scarcity the new premium?
Here is Adfreak's story:
Keith Richards joins Louis Vuitton campaign
Keith Richards has been photographed by Annie Leibowitz for the latest Louis Vuitton ad, and his involvement in the campaign makes sense—if you’re selling leather bags, why not hire one, too? See the full photograph here. The copy (not visible in the photo, for some reason) reportedly reads: “Some journeys cannot be put into words. New York. 3 a.m. Blues in C.” Antoine Arnault, head of communications for Louis Vuitton, tells the Daily Mail: “This is the first time ever that Keith Richards has participated in an advertising campaign of any sort, and it is hard to imagine a more compelling embodiment of a personal, emotional journey.” A possible alternate copy line: “Never forget the journeys you can’t remember.”
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