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I came across an incredible website here.
It's written by Lel, an Australian, from Tasmania originally. She is a graphic designer by trade and living and working in Amsterdam. She has made this city her home for the last 5+. The blog has some small tales of her life and beautiful things she has found along the way. Enjoy.
The ever-imaginative and extraordinarily well-connected Mark Chalmers and Daniele Fianda created Creative Social as an informal global underground get-together for the leading digital creatives around the world. It pops up in a global destination every now and then. A very selective invitation-only email makes its way to your inbox. It's gaining some incredible traction, and this year Creative Social has a global sponsor in the form of Microsoft.
I once attended their session a few years back on the beach in Cannes.
This past weekend, the destination was Sao Paulo, Brazil. Here is what the event featutred:
29/30th November 2007 Drosophyla, Rua Pedro Taques 80, Sao Paulo.
AGENDA
Creative Social Sao Paulo includes 5 fantastic inspiration speakers bringing us Socials a big dose of Brazilian craft and culture to our meeting. A festival of film, fashion, technology and art. We have the ever-popular round table discussions, plenty of social breaks and dinners and, courtesy of MSN, our Creative Social dinner on the Thursday night.
”That’s me that is”
Our chance to catch up with what’s hot and what’s not in the global output of the Creative Socials. A way to recognize each other through our work. Send a link through to Daniele of your latest masterpiece and take a minute to take us Socials through it.
Proving there’s life beyond advertising, we are delighted to welcome Alexandre Machado.
A former advertising copywriter, Alexandre has penned his way to becoming one of the most significant and prolific scriptwriters in Brazil. Os Normais (The normal people) is considered the most important and hilarious Brazilian sitcom ever produced. Not bad for a former wordsmith we say. The series depicted a normal middle-class couple and their day-byday stories, dramas and paranoia. Alexandre started his career as an advertising copywriter and quit when he won a Cannes Lion, he said it just wasn’t as great as he had expected it to be.
Director of the Center for Technology & Society (CTS) at the Fundação Getulio Vargas (FGV) Law School in Rio de Janeiro, Project Lead for the Creative Commons in Brazil, working with Brazilian Federal Government, Ministry of Culture and appointed by the Ministry of Justice to its electronic commerce commission.
We are proud to bring you Ronaldo Lemos. To sort of summise, Professor Lemos has a lot of letters after his name, is heading up a lot of societies and is seriously qualified in law, technology, commerce and intellectual property. Admirably as chairman of iCommons, Ronaldo is channeling this wealth of knowledge to the wealth of others, sort of open source everything. A positive use of today’s technology that we know we can all learn
from. Notebooks ready people.
Continuing our tradition of showcasing the most talented artists of our destination cities we are delighted to announce SPETO. With an eye on the past and his finger on the future, SPETO at 35 years old, is one of Brazil’s most popular and talented street artists. His graffiti style is refreshingly unique blending traditional Brazilian woodcarving styles with textures and figurative imagery. Working in a variety of mediums, including murals, illustration, and graphics, SPETO is central player in the wake of ‘Banksy syndrome’ with the traditional auction houses including Sotheby’s clambering to create street art categories. Graffiti is now ‘official’. Vice Magazine interview, fact magazine, Speto’s myspace
Director, producer & writer, we welcome Andrucha Waddington. With a string of awards from Cannes, Havana, through Brazil to Sundance, Andrucha is not only a partner at Conspiracy Films, one of the most prestigious production companies in Brazil but one of the most talented guys in Brazilian film production right now. Here’s the lowdown. Our event president, Fernanda’s firm favourite is Waddington’s ‘Eu, tu, eles’, - Me, You, Them - a true story that comically depicts the relationship between an ordinary woman and her three husbands. Hmmmm. See here for an interview
One of the most respected movers and shakers in fashion in Brazil, we welcome journalist Camila Yahn.
Camila’s blog is a fashionista’s bible to the Portuguese community and she’s recently added to her activity Pense Moda, a major fashion event where the industry
comes together with trend spotters, designers, marketeers and brands to discuss fashion, more specifically, Brazilian fashion. It started this Sunday, it’s a big deal, and we are sure Camila will have a lot to report back.
The event was held in here.
If you have a moment check our H&M's virtual dressing room. It's an easy way to see how a garment will look on you, since you can change the shape of the model. Extremely smart design behind this very useful application. Well done.
Debates over Facebook privacy aside, I was amazed to learn that H&M have 25,858 members on their Facebook page. This is eclipsed by Victoria Secret who has an incredible 350,889 members; compare this to Target with 17, 225 and to Reebok- Run Easy- 13,162 members, BMW with 264 fans right down to Taco Bell with 30 fans.
Some brands seem to know how to use this social media, some obviously don't. Or with a little clarity, perhaps something more visible is at hand.
Image from H&M's Facebook blog
Here are some other stats from FACEBOOK:
Abercrombie and Fitch- 235 fans
Adidas- 148 fans
Altoids- 2 fans
Amazon- 18 fans
Apple Students -431,288 fans
Coca-Cola- 803 fans
Dell Spot- 2,485 members
The Economist- 41 fans (got my vote)
Halo 3- 329 fans
iPhone- 476 fans
iPod Touch- 145 fans
Mountain Dew-Dew Uncapped
New York Times- 3,318 fans
Nike-14 fans
Nike- Greatest Team You Have Never Heard Of (US Women's Soccer Team)- 26,345 members
Patagonia- 29 fans
PBS- 827 fans
Pepsi- 58 fans
Pepsi Platinum- 20,144 members
Pizza Hut- 5 fans
Ralph Lauren- 136 fans
Saturn Astra- 212 fans
Sony Playstation 3- 277 fans
Southwest -46,670 members
Target- 16,869 members
Taco Bell -33 fans
Toyota Prius- 48 fans
United Airlines- 13 fans (yikes!)
On Monday I will join the Convergence: The Future of Media and Marketing Summit in New York, to speak about the future or, should I say, the current marketing industry. Everthing has changed. Nothing but facade remains the same. During my speech as the Chairman of the Future Marketing Summit in New York earlier this yes, I laid out what I thought the major tendencies are, and where they are heading. Change the Model, Change the World. I will use the same inputs for my outputs tomorrow at the Convergence Summit.
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