GORE WINS NOBEL PRIZE

Last night I was out with some friends. "Gore's going to get the Nobel prize," Robert said. "That and the Academy Award. He's had a good year," I said. This morning my friends from Sweden wrote me to say it had been announced in Stockholm. And then this came through the email:

"Dear Scott , I am deeply honored to receive the Nobel Peace Prize. This award is even more meaningful because I have the honor of sharing it with the Intergovernmental Panel on Climate Change--the world's pre-eminent scientific body devoted to improving our understanding of the climate crisis--a group whose members have worked tirelessly and selflessly for many years. We face a true planetary emergency. The climate crisis is not a political issue, it is a moral and spiritual challenge to all of humanity. It is also our greatest opportunity to lift global consciousness to a higher level. My wife, Tipper, and I will donate 100 percent of the proceeds of the award to the Alliance for Climate Protection , a bipartisan non-profit organization that is devoted to changing public opinion in the U.S. and around the world about the urgency of solving the climate crisis. Thank you, Al Gore

Somehow it's like advertising, isn't it? The better the story, the more likely the award. But who will take action? We need concrete action now. Or our legacy to our kids won't be much to shake a stick at.

Comments

[Fritz Gonsalves]

Hi Scott,
I completely agree with you, It's just like a typical cannes gold winning ad, good to read, great to dicuss...but whether it works (And more often than not it never)is a big question. Though Al Gore's efforts are comendable, I still believe it's more of You-outta-Know-This kind of gig. It just seems to me that it might fade out unless something very fundemantally engaging is added to it!