"With video you can do a heck of a lot better job of story telling," said Geoff Ramsey during his keynote on the first day of the OMMA - Online Media, Marketing & Advertising conference and Expo being held in New York. He set the optimism bar pretty high when it comes to the creative potential of the web. As the only growth market in the world of media and marketing, online ad spending will expand 28.6% this year. Next year, Ramsey says we can look forward to an increase of 32%. Ramsey claims that web videos are watched by 72% of Web users or 135 million people, every month. With those numbers more and more clients are going to start running faster and faster, and demanding increasingly more ROI.
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