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March 30, 2007

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Austin Kronig

I totally agree. These guys are revolutionizing the way companies do business with their consumers. But when it comes to marketing, how can advertisers learn from Threadless model, and in what ways can they make "Threadlike" changes for their brands? Surely the model can emulated, as a long as it remains genuine.

A lot of people think its by "joining the conversation," manifested through consumer generated ads and even company blogs. But I gotta think there's more.

In the meantime, here's an interesting segment to a presentation given by the visionaries at Threadless:

http://tinyurl.com/2zk732

Cheers!

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