The stakes have been raised. Insurance companies are trailblazing marketing with courageous, category busting-work that is turning heads.
GEICO reigns supreme. Their off-the-wall ads have cult status across the land.
Another brand, Allstate, have taken it to another level with a new Mayhem ad campaign, which has generated a lot of attention among consumers, fellow ad-makers and over 550,000 Facebook friends.
The main character of the campaign “Mayhem” is well dressed in a suit like a character out of Reservoir Dogs. Mayhem has been, among many other things, a deer chewing “leaves and whatnot” by the side of the road, ready to get caught in your car’s oncoming headlights, and a renegade GPS unit insistently “recalculating!” — both before and after the crash it causes.
From Europe, recent ads from Sweden’s Forsman Bodenfors Agency take the same category-debunking approach, helping to shake things up and make a potentially dull category of ads something the family might notice while watching a favorite Sunday night tv show and elicit something like: “Wow you gotta see this, this ad is so cool!” Music to the ears of insurance marketing management.