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May 27, 2011


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Another very interesting read - thank you. :)

Jamal Mon Désir

Competing with brands like Apple is pointless*

Jamal Mon Désir

Do you remember the name of this documentary, Scott? I love to watch anything about Apple's branding. Even though I think its a horse thats been beaten so many times there are still a lot of lessons that can be learned.

Competing with brands like Apple for the simple reason that competition will only polarise opinion amongst its fanatics. I'd love to elaborate on the 'whys' but we'd be here all day!

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