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April 06, 2011


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Kishore BUdha

The McDonald's transformation in the UK is emblematic of this engagement, particularly the high streets where they emulate food codes. Their passing by campaign is good job at communicating its democratic credentials, without using the fast food codes. http://www.youtube.com/watch?v=SDxLtKQZfIU

Joe Szabo

Makes perfect sense for Ronald to be the instigator, bridging the digital divide between online and in-store experiences.

The more customers that share their experiences the greater advocates they will become. One has to wonder if a loyalty program would be an extension to this.

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