As a marketer, it is increasingly difficult to find the best marketing and communications agency partner for your brand in Europe. StrawberryFrog based in Amsterdam, has been delivering for some of the most iconic brands such as P&G, Heineken, Pepsico, the smart car, BlackBerry, and this latest global work for Jim Beam, the city of Dubai. But how do clients find the right agency? How do they know if they are truly getting the best service for their brand? There are so many sources of information. A few companies have excellence in sourcing quality partners such as P&G. However this is not an easy task.
I will be opening day two of the Mirren New Business Conference at 8:30 am on Tuesday April 12.
How do you think brands can find the best agency for them? I would appreciate hearing your comments.