As a CMO or marketer, it is increasingly difficult to find the best marketing and communications agency partner for your brand in the US. StrawberryFrog, based in New York, has been delivering for some of the most iconic brands such as P&G, The Gap, Wal-Mart, Heineken, Pepsico, the smart car, BlackBerry, Morgan Stanley, and this latest global work for Jim Beam, Pampers, the city of Dubai and the smart car. But how do clients find the right agency? How do they know if they are truly getting the best service or innovation for their brand? There are so many sources of information. A few companies have excellence in sourcing quality partners such as P&G. However this is not an easy task.
I will be opening day two of the Mirren New Business Conference at 8:30 am on Tuesday 12 April 2011 in New York and looking at this question.
How do you think brands can find the best agency for them? I would appreciate hearing your comments.