According to the BBC, Rio de Janeiro and Madrid are vying to be the host of the 2016 Olympic Games, after Chicago and Tokyo are eliminated in the first ballot of voting for the 2016 Olympics on Friday.
Not even the presence of President Barack Obama and first lady Michelle Obama – nor a long list of celebrities – was enough to help the United States' third-largest city.The Huffington Post described the Chicago as having picked up momentum in the last few days, with many International Olympic Committee members seemingly charmed by Mrs. Obama. But when IOC president Jacques Rogge announced the results of the first vote, Chicago was the city that fell out.
Rio in my mind has the strongest bid. Never before has the Olympics been held in South America. Never before has Rio had such a strong proposal for how they would hold the games, and never before have they had the kind of experience they've mustered over the past few years, having held numerous international sporting events such as the pan-American games in 2007. Chicago made a valiant attempt and they had a great bid.
A few years back, I was the Creative Director for the 2004 Stockholm Olympic Bid, and Rio was one of the contenders. The Rio bid was very good, though the city remained risky and unproven. The bid process is an enduring multi-year marathon, with an unending list of marketing communications and elements that must be developed and honed, produced and disseminated.
Stockholm 2004, Olympic bid film
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