What makes Advertising Week New York 2009 special this year

On Wednesday, Sept. 23 at 4:00 pm, Sophie Kelly, Partner of StrawberryFrog is speaking on a panel called Cutting-Edge Creatives on the Evolution and Impact of Digital.

This talk is a part of the annual Advertising Week in New York and will focus on a key question of this year's event: how to do cutting edge creative work in an ever fragmenting, ever expanding media universe, while still stewarding the brand?

The subtext of this will be how to do this while maximizing social media. "After all, in the not so distant future, all media will be social." says Bob Greenberg in Adweek Magazine yesterday. I agree with Bob's sentiment that all media will be social and there are a lot of really amazing things going on in this space.

If you have any examples please leave ideas for me to pass along to Soph. She is working on her talk and over the next few days anybody interested in this topic please contribute your thoughts. Since StrawberryFrog's DNA is Cultural Movements, if you have great examples of movements send them along as well.

t appears that the panel discussion, which will be led by Microsoft's Mark Young and include Omnicom's Organic CCO Conor Brady; Razorfish's creative director Marc Lucas; The Barbarian Group's CEO Benjamin Palmer; and WPP Grey NY's COO Tor Myrhen, and StrawberryFrog's Sophie Kelly, is a popular event and tickets are going quickly.

The rest of the week has some terrific speeches, discussions and debates. You can find a list of them on advertisingweek.com/events

You can catch Sophie's panel on StrawberryFrog's Facebook page.

Comments

[Rachel Balik]

Hello Scott,

This idea of social media as a cultural movement has interested me for some time--thanks for bringing it up here. To me, the greatest thing about social media is that for the first time since Weimar-era Germany, art, politics and business are all conversing on the same platform.

What this means is that we are approaching a moment when the confluence of these methodological streams will enable remarkable conversation and potential for cross-influence.

In terms of Sophie's upcoming speech, I'd like to draw your attention to two cultural movements, via the articles below.

Amazon Fail is a Twitter Success: http://www.findingdulcinea.com/news/entertainment/2009/april/Amazonfail-Is-a-Twitter-Success.html

Gay Rights in the Mainstream Media; Gay Rights in the Twitter Stream:
http://blog.findingdulcinea.com/2009/04/gay-rights-in-the-mainstream-media-gay-rights-in-the-twitter-stream.html

These are both articles of mine, and subjects I'm passionate about. It's thrilling to see that they fit in with the ideology of an agency like yours. Thanks.

Rachel Balik

[twitter.com/pete_buckley]

On the point of all media being social. Interesting that Elisabeth Murdoch is setting up a new company that will look at how TV and social media can both benefit each other http://bit.ly/lJMPb.

There is an ever growing link between TV and social media, the twitter bubbles on the VMAs and a lot of activity Living TV in the UK are doing is based in this space, making TV a social media - for example - the wedding rater - http://www.livingtv.co.uk/shows/four-weddings/online-predictor-game.php

Hope this helps
Cheers
Pete

[chris taciuk]

how about this?

http://www.techcrunch.com/2009/07/21/best-buy-goes-all-twitter-crazy-with-twelpforce/