The advertising world is spinning with change, with an ever expanding array of new media. It's exciting. It's also dizzying. But still, brands need big ideas inspired by universal insights that are executed in a multiplicity basis.
What mindset is needed to create these ideas?
One way to approach this is with a mind that is open and receptive. A mind that's not limited by agendas, roles and expectations. The great Zen teacher Suzuki Roshi, said, "In the beginner's mind there are many possibilities, but in the expert's there are few."
It's an interesting thought that in today's advertising world, radical change has brought all of us back to the starting line. From this vantage point you learn to look with fresh eyes.
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