The spot above was the launch campaign for GM's electric car, the EV1. It was done by John Doyle who is currently working at Frog on the launch of Mahindra, the Indian car company set to enter the US next year.
In many of today's newspapers and blogs it has been reported that Rick Wagoner made a mistake stopping GM's electric car the EV1.
The LA Times wrote:
General Motors EV1
Wagoner has said the biggest mistake he ever made as chief executive was killing the EV1, GM's revolutionary electric car, and failing to direct more resources to hybrid gas-electric research. This admission is acutely painful for green-car advocates who know GM squandered its early lead in electric-hybrid technology.