The world is changing fast. The economy, political landscape, and global events dynamically affect our businesses. Organizations don't have the luxury of reacting and responding over long periods of time. Consumers are empowered by embracing social media tools over the internet. Twittering moms recently caused Johnson & Johnson to remove an advertisement and issue an apology within hours. This is only one of many examples. Valuable brands need to know and respond, real-time, to what is being said about them. Marketing and communications leaders need to understand what strategies and tools are available for them to embrace their consumers. This event will gather the best and brightest minds to explore how the communications industry is becoming more and more real-time.
Date: Wednesday, January 14, 2009
Time: 8:15 a.m. - 12:00 p.m.
Location: The Graduate Center / CUNY; 365 Fifth Avenue; New York, NY 10016
Registration Fee: $145
About the Event
- What are case studies of leading organizations who embrace real-time communications?
- How does real-time allow you to build communities with customers and prospects?
- How do leading organizations manage and defend their brand reputations?
- What are the new tools and technologies?
- How to maintain core values and principles while maximizing flexibility for unforeseen events?
- What can be learned from crisis communications when challenged with real-time events?
The following companies are currently registered to attend: AECOM; Affect Strategies Inc.; American Express; Articulate Communications; Avaya Inc.; BNY Mellon Wealth Management; BOSSdev; BrandPharm; Broadridge Financial Solutions, Inc.; BurrellesLuce; CIT; Columbia University Medical Center; Con Edison; Covance; Crimson Hexagon; Cubitt, Jacobs, & Prosek Communication; Debevoise & Plimpton LLP; dna13, Inc.; Dow Wolff Cellulosics; Dukas PR; Environics Communications; eSlide; Flatiron Communications LLC; Fortune 500; Forum Strategies & Communications; George P. Johnson; GHI; Halstead Property, LLC; Hill and Knowlton; HireMe.tv; Hunter Douglas Contract; Impactiviti; Kaplan Thaler; Kaplow; LeadDog Marketing Group; Lincoln Center for the Performing Arts; Linden Alschuler & Kaplan; Litzky Public Relations; MasterCard Worldwide; MCS Public Relations; Mirror Mirror Imagination Group; Mobility Partners; MultiVu; NYU; Pace University; Partnership Marketing Grp Int'l; PeaceWorks Foundation; Personal Consultant; Pfizer Inc.; Pillsbury Winthrop Shaw Pittman LLP; PR Newswire Association LLC; PRSA; Quinn & CO.; Raab Associates Inc.; Reputation Management Institute; Resources Global Professionals; Save the Children; Sharp Electronics Corporation; Smoothsailing Marketing; Social Intent; Social Media Today LLC; Sourceforge; St. John's University; Stonybrook University; StrawberryFrog; Stylo Creative Communications; SWIFT; Taylor-Made Press; The Calyx Group, LLC; The Children's Place; The FeedRoom; The Foundation Center; The Salak Group; Trylon SMR; Twitter and the Micro-Messaging Revolution; United Nations, New York; Walden Media; Wear-Dated Carpet Fiber - Solutia Inc.; World Research Group; WRG; xynoMedia; Yammer, Inc.; and others.
Highlights & Agenda
- Keynote Presentation by Ray Kerins, Vice President/Worldwide Communications, Pfizer, Inc. who will share how the communications environment has changed for the world's largest pharmaceutical company.
- Industry panel discussion moderated by Sarah Milstein, author of, "Twitter and the Micro-Messaging Revolution" with leaders from Yammer, PR Newswire, and AECOM.
- Attendees will participate in 2 separate forty minute interactive roundtable sessions with no more than 10 people each. Each session will be moderated by a thought leader and have its own topic. Check out the website for more information.
Moderators and Panelists
Alicia Agugliaro, Sr. Manager, Marketing Communications, Covance
Dave Armon, President, PR Newswire
Jeff Bellows, Managing Director, Corporate Public Relations / Boston Practice, Resources Global Professionals
Johna Burke, Vice President, BurrellesLuce
Robin Carey, CEO and Co-Founder, Social Media Today LLC
Matt DeLoca, Senior Vice President, Sales and Marketing, The FeedRoom
Sandra Fathi, President, Affect Strategies Inc.
Joanne Gallucci, Manager, Communications, SWIFT
Paul Gennaro, Senior Vice President & Chief Communications Officer, AECOM Technology Corp.
Scott Goodson, Founder and CEO, StrawberryFrog
Laura Grimmer, President and CEO, Articulate Communications
Perry Hewitt, Vice President of Marketing, Crimson Hexagon
Peter Himler, Founder and Principal, Flatiron Communications LLC
Jodi Hutchison, Vice President Internal Communications, Brand Marketing & Communications, CIT
James Issokson, Senior Business Leader; Reputation and Issues Management, MasterCard Worldwide
Chris Johnson, Founder, dna13, Inc.
Robyn Kammerer, Vice President of Communications, Halstead Property, LLC
Ray Kerins, Vice President / Worldwide Communications, Pfizer Inc.
Sarah Milstein, Author, Twitter and the Micro-Messaging Revolution
Caroline Petit, Chief, Promotion and Distribution Unit News and Media Division, United Nations, New York
David Sacks, CEO, Yammer
Doug Simon, President and CEO, D S Simon Productions Inc.
Sandi Sonnenfeld, Director of Public Relations, Pillsbury Winthrop Shaw Pittman LLP
Katherine Stinson, Vice President, Internal Communications, Avaya Inc.
Sharon Tolpin Topper, Senior Vice President, Articulate Communications
Lloyd Trufelman, President, Trylon SMR
Lena West, Founder & CEO, xynoMedia
PR Newswire / MultiVu, Affect Strategies Inc., Articulate Communications, BurrellesLuce, Crimson Hexagon, dna13 Inc., D S Simon Productions Inc., StrawberryFrog, The FeedRoom, Yammer, Guest Pass International, LatinVision, New York University, NY:MIEG, Publicity Club of New York, NY:MIEG, Social Media Today; What's Next Blog
For more information, including registration, please visit the website at www.bdionline.com/realtimecommunications. Use promo code STFR for a discounted rate of $95.