The first time I read about BlackBerry in the media was when Al Gore was VP. Since then BB seems to always pop up in an article now and then in connection with one global leader or another. So much so that one has to wonder whether this isn't in fact the world's best product placement ever. BB certainly is benefiting from relevant visibility. I mean it's the brand for the most powerful people on the planet. The latest such person is none other than avid BB fan President Obama.
Obama said that in his first weeks as president, he has had to "engage in some of the toughest diplomacy of my life. And that was just to keep my BlackBerry," he said according to CNN.