Today, Jim is launching his new venture, entitled simply "Jim Stengel".
His mission is to be a global catalyst and change agent in lifting marketing performance to a much higher level. He believes that if marketers are inspired by a deep sense of purpose -- authentic to their brand, consumers and organization -- they are capable of doing amazing things to lift their brands and people to unprecedented levels of growth.
Jim is working in several areas:
* Consulting with leaders sincerely motivated to rethink their marketing/brand building for higher performance.
* Writing a book that provides a proven framework for lifting marketing performance.
* Speaking in venues to share these ideas and help others improve results.
* Joining a leading university community to teach and advance this thinking.
* Working with like-minded colleagues on collaborative efforts.