The marketing world is struggling. Partially because of the financial crisis. But also because of a lack of vision and leadership. Instead of people who work to maintain the status quo, there is a dearth of challengers who can chew gum and run at the same time.
Passion, intelligence and innovation are three words that don't typically show up together when describing modern marketers. Carlos Ricardo defines these terms with a flair that I've seldom come across in global marketing in the past few years.
Where have all the passionate leaders gone? The people who define modern marketing, strategic excellence and creative integrity and innovation? To Brazil it seems.
Carlos and I met yesterday up at the Pond. It was a meeting of minds. Passion and vision make sparks fly. And that makes for one hell of an inspiring meeting.
He's a global soul. He's a student of innovative thinking. He's a student of professional marketing. And he is a passionate business professional with a marketing and innovation legacy in iconic companies such as Colgate-Palmolive, Johnson & Johnson, Motorola and PepsiCo.
Very cool blog. Check it out here.