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July 25, 2008

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Carlos Ricardo (Sao Paulo, Brazil)

Scott:
I'm also a huge fan of Adam Morgan's challenger thinking and 'Eat Big Fish' is one of my favorite business books. I met with him in London earlier this year and we have been discussing an innovation workshop in Latin-America for our marketing team. One of the brands in our portfolio here in Brazil is a true challenger: Toddy - a classic Brazilian chocolate milk modifier. It would be fun to get Adam Morgan and Alexandre Peralta together to see what magic they could produce together.

Carlos Ricardo

PepsiCo Brazil (happy PeraltaStrawberryFrog client)

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