HOTEL COSTES - GREAT PLACE FOR A MEETING

I had my client dinner last night at the Hotel Costes. I've never stayed there. But I've been a fan of their music compilation CDs for the past 10 years. Now I'm a fan of their hotel as well. It reminded me of the importance of establishing a lifestyle brand, how their music created a perspective in my mind that this hotel would suit my tastes, long before I ever needed their room and board product. But now that I've drank from the cup and eaten from the plate, I will plan my next trip to Paris in the Hotel Costes.