WORLD EXCLUSIVE: TIGER LAUNCHES FIRST SNEAKER VENDING MACHNE
Onitsuka Tiger has created the world's first sneaker vending machine. StrawberryFrog has launched its new global campaign for OT entitled Tokyo Electric.
The OT shoe in the ad features a typical Japanese vending machine. But then the vending machine makes a great PR stunt in real life doesn't it!
Read what the blogs are saying.
According to IdleParis: "I’ve just been told that Onitsuka Tiger has launched what it claims to be the UK’s first trainer vending machine. The machine can vend 24 pairs of the Japanese brand’s trainers in six sizes and has been placed in Carnaby Street right here in London - OT apparently plans to roll out the concept across the UK.
According to the company, it took its inspiration from Japanese vending machines, which famously carry goods that us Westerners would never expect to see sold in that way."
StrawberryFrog Amsterdam leads the Tiger account globally.
This is fun to watch too...
Love your work - we referenced it on our site
Cheers
Jenni
Sydney - Australia
Posted by:Jenni Beattie | April 21, 2008 at 07:26 AM
Very interesting! I made a post of this on my blog too. W/ your credits:)
Posted by:Alexandre van Beeck | April 16, 2008 at 09:35 PM