Several sources have written today that Google will extend their Out-of-Home (OOH) advertising inventory to include the Moon.
As far as I've been able to gather, in early 2010 brand managers will be able to include the celestial satellite in their media plan along with mall displays, billboards, website banners and text ads.
Google is working on a deal with Virgin Galactic to install a projection system that will consist of tethered satellite units with a tiny compulsion systems to maintain position. A banner, approximately the size of four football field, stretched between the units made of polyhedron plasma foils will create a giant projection lenses. Electronic frequencies sent to millions of cells will adjust color and opacity to create the equivalent of a slide show projection on the Moon’s surface. The display area will be visible to anyone, most viewers will be able to see large objects displayed but additional information like text, URL’s and smaller graphics will be visible with the use of binoculars or telescopes. The moon inventory will be available based on regions; splitting North America into zones plus global regions including several Asia Pacific regions, Europe and the Middle East. ”Because there is no intention to build permanent structures on the moon is arguable if there’s any legal reason this can’t be done” Says Dr. Rudolf Hoffman, Director of Space Policy at The United Nations Office for Outer Space Affairs (UNOOSA), “There hasn’t been commercial enterprises like this before, it sets a precedent.” Hoffman noted, “This will be a critical topic at the next session.” The next session of the Legal Subcommittee of the Committee on the Peaceful Uses of Outer Space will be held from March 31st to April 11th 2008 at the United Nation Office at Vienna, Vienna International Center, Vienna, Austria.
I have to say I think this is gross. The last thing I need to see is a logo on the moon. This has got to be either a hoax or the stupidest marketing idea I've ever heard.