ONLINE GAMERS LEAVE AMERICAN CARS FOR IMPORTS

The majority of gamers own American-made cars (24% Ford, 18% Chevrolet). However, 79% are planning to buy an import for their next car (41% Toyota, 41% Honda, 25% Nissan and others). Online gamers make up a large auto-owning demographic, with 73% of gamers’ households owning two or more vehicles, according to a Ziff Davis Game Group study of automotive trends among the gaming demographic.There's more here: