VICTORIA SECRET IS MASSIVE ON FACEBOOK

Debates over Facebook privacy aside, I was amazed to learn that H&M have 25,858 members on their Facebook page. This is eclipsed by Victoria Secret who has an incredible 350,889 members; compare this to Target with 17, 225 and to Reebok- Run Easy- 13,162 members, BMW with 264 fans right down to Taco Bell with 30 fans.

Some brands seem to know how to use this social media, some obviously don't. Or with a little clarity, perhaps something more visible is at hand.

Image from H&M's Facebook blog

Here are some other stats from FACEBOOK:

Abercrombie and Fitch- 235 fans
Adidas- 148 fans
Altoids- 2 fans
Amazon- 18 fans
Apple Students -431,288 fans
Coca-Cola- 803 fans
Dell Spot- 2,485 members
The Economist- 41 fans (got my vote)
Halo 3- 329 fans
iPhone- 476 fans
iPod Touch- 145 fans
Mountain Dew-Dew Uncapped
New York Times- 3,318 fans
Nike-14 fans
Nike- Greatest Team You Have Never Heard Of (US Women's Soccer Team)- 26,345 members
Patagonia- 29 fans
PBS- 827 fans
Pepsi- 58 fans
Pepsi Platinum- 20,144 members
Pizza Hut- 5 fans
Ralph Lauren- 136 fans
Saturn Astra- 212 fans
Sony Playstation 3- 277 fans
Southwest -46,670 members
Target- 16,869 members
Taco Bell -33 fans
Toyota Prius- 48 fans
United Airlines- 13 fans (yikes!)