StrawberryFrog will open a new office in Brazil, led by renowned Brazilian creative Alexandre Peralta.
StrawberryFrog, an award winning, full-service advertising agency, today announced the opening of its newest office in San Paulo, Brazil. By partnering with one of Brazil’s most respected creatives Alexandre Peralta, StrawberryFrog will continue to provide its global clientele award-winning service and strategic excellence.
“Over the last 2 years, we have met a lot of people in Brazil and we fell in love with Peralta and his team. As true Frogs, we’ve found a very special chemistry with them and are confident in this talented group to carry the banner of our innovative brand into Brazil,” says Karin Drakenberg, co-founder of StrawberryFrog. "We will have access to some of the best talent in the industry. We will be able to help Brazilian brands into the global market. Many agencies are fighting over China. Brazil is one of the BRIC countries and is growing as rapidly as Russia, India and China. LIke true Frogs, we've lept for a different market. Brazil and we are very excited.
Peralta has been an admired name in the Brazilian advertising market for many years having won numerous awards and recognition for his work with Volkswagen, Audi, Nivea, Samsung and Pepsi. Most recently founding partner of Africa, Per Alta has been creative lead experience at Talent, DM9, W/Brasil, Peralta has worked with some of the most famous and esteemed brands in Brazil. StrawberryFrog Brazil is the dawn of a new era employing an agency model never yet practiced until now in Brazil. Given the demand for creative convergence the StrawberryFrog way, StrawberryFrog Brazil is breaking the bonds of conventional advertising by adapting popular cultural movements for brands and maximizing new innovations in communications. Brazilian clients are demanding a smarter and faster agency that can tap into a multitude of media mediums and easily blend them with 30-second TV spots for a total experimental campaign or ‘cultural movement’ (as the Frogs like to say).
“I have always dreamed of opening my own agency, and when I met the team at StrawberryFrog last year, it just clicked for me. We see the world through the same eyes and together, with magnetic chemistry, we are laying the foundation for greatness,” says Alexandre Peralta. "StrawberryFrog is the leap of innovation. It's all about creativity and freedom. StrawberryFrog is my kind of pirate ship."
Peralta believes that, like the Frog model, an idea can travel anywhere and it can also come from everywhere. That is why an important differential of the new agency is its operation and team cooperation among the planners and creatives as well as professionals of other disciplines. Content specialists ,bloggers, fashion designers, DJ's (as appropriate), among others, are all invited to join the agency's team to develop deep knowledge, allowing for a truly "out of the box" approach and contributing to the overall process of coming up with THE big idea. Even the client himself is invited to sit at the same table with the rest of the team because this model leads itself to break the mold of conventional ad agency practices.
StrawberryFrog Brazil will provide big ideas through multi-disciplined creative, management and communications planning as well to strategic and branding capabilities.
StrawberryFrog was founded 8 years ago in Amsterdam and has a track record of wooing and winning with some of the word’s largest brands such as Smart Car, Coke, Heineken, Microsoft, Mistubishi, Wal-Mart’s Sam’s Club and UNISYS; as well as many clients who have been peeled away from traditional corporate agencies.
Meet the Frogs in Brazil. "I FROG San Paulo."