HYUNDAI'S SEARCH FOR A NEW STORY

Today, David Kiley's article about the recent Hyundai automotive pitch (the biggest car pitch in America at $650 Million) broke in Businessweek in the mag and online. It's a play by play on the pitch, it also provides a first ever review of the pitch strategies and creative work presented by each agency at the final pitch held at Hyundai HQ in California.

StrawberryFrog's creative idea - "HYUNDAI. DEFOG. Find a better way in the world." was based on a position of "clarity". Our strategy was simply:

Our launch anthemic spot, featuring Hyundai owner Jimmy Wales is featured here.

Other parts of the unfolding story can be found on businessweek.com like this and that
You will find a play by play of the pitch between the 5 finalists, along with their work and commentary by David Kiley the journalist who sat through each pitch. A lot of fun reading for any students of advertizing or anyone wanting to know the behind the scenes of modern Mad Ave.

Some more Frog work below, in addition to what was presented in the Businessweek.com online article.